A successful flowers and plants wholesaler needs quality products and efficient supply chains. Your customers are as important to us as they are to you, and with over 40 years’ experience supplying wholesalers, you can count on us.

Good prices and consistent quality

You are the gateway to a huge choice of flowers and plants for today’s florists. Florists who demand quality. To avoid surprises, we form long-term partnerships with carefully selected growers. We understand the pressures you face: margins, speed and competition. We help you stay ahead with beautiful products at good prices, on-time delivery and consistent quality.

Simplify with one stop ordering

We provide a one-stop shop for wholesalers that covers all your customers’ flower, plant, floristry tool, hardware and accessory needs. Combined with efficient logistics, we make it easy for you to supply what your customers need.

Grow through new sales channels

As your markets change, we can help you stay ahead with our powerful commercial web shop platform. Featuring your branding, the web shop offers you a new sales channel with no risks or capital investment.

Earn more with consistent quality

Verdel only buys from carefully selected growers, and we are reducing our auction purchases in favour of long-term partnerships with growers. This way we can guarantee you the best and freshest products, week after week. 

Want to know more?

We already work with many wholesalers. If you are interested in knowing more, why not get in touch so we can discuss how we can help your wholesale flower and plant business to flourish.

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Our efficient systems and buying power ensure price-competitive supplies of flowers, plants, hardware and other related inventory.


With our own flower shops and retail customers, we have the best insight into the market. Insight we are happy to share with you.



Our sales people are also our purchasers. They are service oriented and fully clued up about what’s available, what’s selling and what’s not. They are great people to talk with.

Dependable logistics

As flower sellers as well, we know how vital it is that we deliver to you on time, so you can keep your customers happy. We optimise our logistics accordingly.

Knowing what is available in combination with being aware of what florists want, enables us to work for wholesalers successfully.

John v.d. Meer Buyer / Purchaser at Verdel

What wholesalers say about Verdel

We often hear that we understand the wholesale business like no other. We are not so much surprised, since we have been working with wholesalers for decades.