Environmentally friendly chain
We also contribute to a cleaner environment by, for example, exporting our plants and flowers in trucks with the lowest CO2 emissions, saving rain water and being smart with electricity. In 2017, we joined the Floriculture Sustainability Initiative (FSI) because we endorse its cause. It is our joint ambition to see to it that 90% of flowers and plants will be grown and sold sustainably by 2020.
Verdel has recently obtained its organic certification. A trading company trading organic flowers and plants from the grower to the customer will only be allowed to do so if this part of the process is in compliance with the directives on organic processes and products. Now we can provide organic growers with a platform and use this to introduce more consumers to organic flowers and plants.
Charitable work in Africa
Official estimates say around 40,000 children sleep rough on Kenya’s streets. Verdel therefore supports the Navaisha Children Shelter in the city of Naivasha, north-west of Nairobi. There, otherwise homeless children get a home and education, and 100% of all funds raised go to the shelter. Read more about the Naivasha Children Foundation.