Recent Verdel activities

Bloom with us during Bloomshare - Open house!

Bloomshare - Open house is FM Group's in-house exhibition, where you can discover all facets of the company. On 'Bloomshare' you will find all information about the event.


Different ways to get married

On our landing page 'Different ways to get married' you will find inspiration for various wedding themes. Immerse yourself in different styles with matching flowers, plants and dried flowers and buy them all directly in our online shop.


Selected especially for you

The past two years have made us realise what is most important to us. And that makes you appreciate it even more. Flowers fresh from the grower, a trip to the florist and small gestures. Mother’s Day preparations are in full swing to make sure that every mother – or mother figure – will receive what she justly deserves! Read more

Verdel flower boxes

August 2019:

After a successful roll-out in Germany, the Netherlands is next. Bart & Bastian have become known in Germany, where Verdel’s retail brand is available in over 400 supermarket branches. Bart & Bastian products are also for sale in the Netherlands as from this month.


Verdel flower boxesMarch 2019:
Providing good quality is a major aspect of the Verdel strategy. To ensure better and more consistent quality for its customers and enhance reliability of delivery, Verdel has extended its cold storage facilities to control the refrigerated chain better. A conditioned area of 1,200m2 has been realised, and an existing cold store has been extended to 700m2, so that the flowers remain cooled as long as possible before being transported.

Verdel flower boxesJanuary 2019:
Verdel’s own retail brand Bart & Bastian lends colour to the German supermarket shelves as from today.


Verdel flower boxesNovember 2018:
Verdel has recently obtained its organic certification. A trading company trading organic flowers and plants from the grower to the customer will only be allowed to do so if this part of the process is in compliance with the directives on organic processes and products. Now we can provide organic growers with a platform and use this to introduce more consumers to organic flowers and plants.

Verdel flower boxesSeptember 2018:
September is the month of taking action against cardiovascular diseases. The Anthurium Promotion Foundation (Stichting Promotie Anthurium) is a partner of the Dutch Heart Foundation (Hartstichting). Since 2014, anthurium growers have been raising funds in September for the Heart Foundation, for instance by using the heart-shaped anthurium in their campaign. This year, Verdel started this special action also at Poiesz. For every plant sold, €1 is donated to the Heart Foundation, which will use the proceeds to place more AEDs in neighbourhoods in the Netherlands. We have delivered a total of 900 plants to Poiesz, so we have raised a nice amount for the Heart Foundation.

Verdel flower boxesAugust 2018:
Verdel is growing and flourishing and is proud of the two brand-new lorries that joined its fleet in mid August. They help us serve you even better and add to our road presence in a marvellous way.


Verdel flower boxesApril 2018:
After years of development, Verdel launches its first consumer brand for the retail: Bart & Bastian 




Verdel flower boxesDecember 2017:

Our new corporate identity is gradually taking shape. This morning, the first large flower boxes with the new design left the production line at Smurfit Kappa. We attended the occasion and accepted the first box. With special thanks to Twinpack.

NovemFSI2020 logober 2017:
A next step in our CSR approach. Last week, we joined the Floriculture Sustainability Initiative 2020 (FSI2020). It is our joint ambition to see to it that 90% of flowers and plants will be grown and sold sustainably by 2020.


Oktober 2017:Verdel car fleet corporate design
The Verdel car fleet has, in collaboration with Tanco Sign & Print, been extended with a new van in the corporate identity. This image is too beautiful, not to share.


New corporate clothingJuly 2017:
Our new corporate clothing is now in use. As from this month, our colleagues in the Netherlands, Germany, Austria, Italy and Denmark can be recognised by their black jackets and shirts with the new Verdel logo. With special thanks to Westland Workwear.


May 201Verdel and BLOMSTER7:
May 27th , the Danish BLOMSTER magazine celebrated its 100th anniversary in Copenhagen. Verdel and its flowers presented themselves at this event.


Danish florists at VerdelApril 2017:
In October 2016, we organised a raffle for Danish florists. The prize: a visit to the Netherlands. In April, the winners visited our company and some flower-growers. The programme ended with a visit to Keukenhof.


Verdel LinkedIn pageMarch 2017:
From now on, you can also find us on LinkedIn. Follow the Verdel LinkedIn group, so that our updates appear in your timeline.


Verdel home pageFebruary 2017:
Verdel launches its new website and corporate identity.



Verdel in KeniaJanuary 2017:
Verdel delegation travels to Kenia to visit growers, talk about long term cooperation and explore new varieties.



Interflora chooses VerdelSeptember 2016: 
Interflora Denmark launches exclusive cooperation with Verdel.




Picnic chooses Verdel

June 2016: 
Verdel & Picnic introduce their collaboration.